I specialize in both print and digital design with a special interest in branding, website design, typography and iconography.
Coming from many years of formal education and work experience with print foundries and physical print media, I put my understanding of the now-antiquated Press Design Principals (ex: leading, kerning, registry, bleed, color-sep, etc.) to use in the digital realm.
Check out some of the work I've done on Instagram.
As a web designer, with skill both on and behind the page, I create, render and code the aesthetics and functionality of a website completely from scratch; using as few plugins, grids, boilerplates or other third-party functions as possible.
This gives me the opportunity to customize elements as I see fit without fear of copyright claims, it reduces problems understanding previous spaghetti code, promotes the use of logical naming conventions (I like to use a hybrid of BEM and a version of Tailwind). I also like to make sure I'm using W3C valid markup and SEO best practices, which helps propel SEO rankings and make screen-readers more effective.
From research to, wireframe, to mockup, to prototype, and to the final product -- I take into account all the different users' abilities and their intentions as well as the intent(s) of the website or app.
I design intuitive, inclusive, flexible and user-friendly environments that are a pleasure to interface with by first embarking on a pre-dev discovery of the product/service in question, then running through a gamut of exercises (ex: target audience/user behavior, competitive analysis, user personas, user scenario/journey, flowcharts and system models).
I obtain user-data and develop strategies for marketing campaigns that directly complement the website, print materials, or other marketing peripherals.
Building websites from the bottom up, allows me to enlist SEO best practices (ex: semantic and intuitively structured HTML elements, 'alt/title' tags, ARIA properties, H1-H6 hierarchy, links/backlinks, and optimized images/partials/includes).
From research to, wireframing, to mockup, to prototype, to final product -- I take into account all the different users' abilities and their intentions as well as the intent(s) of the website, app or project.
I design intuitive, flexible and user-friendly environments that are a pleasure to interface with by first embarking on a pre-dev discovery of the product/service in question, then running through a gamut of exercises (ex: target audience/user behavior, competitive analysis, user personas, user scenario/journey, flowcharts and system models).
From research to, wireframe, to mockup, to prototype, to final product -- I take into account all the different users' abilities and their intentions as well as the intent(s) of the website, app or project.
I design intuitive, flexible and user-friendly environments that are a pleasure to interface with by first embarking on a pre-dev discovery of the product/service in question, then running through a gamut of exercises (ex: target audience/user behavior, competitive analysis, user personas, user scenario/journey, flowcharts and system models).
A concrete eXs ensures that everyone on the product team is moving towards solving the right problems and helping their users reach their goals.
Everyone rowing in the right direction!
Some other major benefits are:
IA is the organizing and structuring of the system's content so users can easily find information and complete desired tasks/functions.
Intuitively getting from A to B to C to...and back.
A well-planned IA is sure to increase efficiency by reducing potential usability and navigation (system flow) problems.
A focus on all the assets the user interacts with, ex: animations, buttons and typography, from an Atomic and scalable perspective.
The goal was to create a completely customizable Content and Asset Management System, as well as a comprehensive Planning and Schedule interface.
The different modules and services include, a CMMS/EAM (with GIS location-based component), a PTW Management System, MOC System, and a Maintenance Scheduling and Planning app.
With an already strong clientele, from all over the world, that managed their operations with industrial software like OSI Pi, Oracle, AVEVA, IBM Maximo and SAP, it was important to maintain the same overall structure and enterprise foundation, while modernizing functions and adding efficiency.
Figma
I create wireframes, assets/components, system design packages, webscreens, (interactive) prototypes, animations and video showcases with Figma™ Figma Design.
Illustrator
I create almost all system design assets like icons, all SVG elements, and entire brand identity with Adobe™ Illustrator.
Photoshop
I render mockups, hi-res raster graphics and presentational materials with Adobe™ Photoshop.
Visual Studio Code
I write completely custom HTML, CSS/SASS, JS, RegEx, PHP and some dabbling in React and Angular frameworks, using Microsoft™ Visual Studio as my IDE.
Atlassian
I coordinate and share assets, bugs and project events/tasks with my team through The Atlassian software collaboration suite.
This is a highly complex platform that acts as not only a graphical interface for SCADA information, but also a robust properitary content management and planning system.
The Users of this app range from every level of hierachy within a company in the Oil & Gas sector.
The goal was to create a digital platform that could aggregate a field operator's tasks and streamline their completion, while providing as much efficiency as possible and reducing the need for antiquated manual notes, logs and reports.
The project came at a time when physical distancing was a key priority and an emphasis was placed on digitilization and the ability to conduct work and accomplish tasks remotely.
This prompted the creation of an entire Design System including 50+ icons, reusable UI components and assets, typographical and layout design/style guides.
Due to a small team size, I was also responsible for a large portion of Front End coding.
Figma
I create wireframes, assets/components, system design packages, webscreens, (interactive) prototypes, animations and video showcases with Figma™ Figma Design.
Illustrator
I create almost all system design assets like icons, all SVG elements, and entire brand identity with Adobe™ Illustrator.
Photoshop
I render mockups, hi-res raster graphics and presentational materials with Adobe™ Photoshop.
Visual Studio Code
I write completely custom HTML, CSS/SASS, JS, RegEx, PHP and some dabbling in React and Angular frameworks, using Microsoft™ Visual Studio as my IDE.
Atlassian
I coordinate and share assets, bugs and project events/tasks with my team through The Atlassian software collaboration suite.
The User is a Oil and Gas Field Operator with a focus on Production Operations like Pigging, Catadyne monitoring and simple Maintenance tasks.
A Maintenance Planner and Operations Coordinator assigns tasks directly to a worker or they are routinely and automatically produced by a SCADA systems
From the app a User can:
Plenty of time was invested researching, interviewing technicians, going on job-shadows in refineries and learning which data to capture and how to display it in the most meaningful and helpful ways.
The main goal was to create something incredibly simple that allowed for flexibility and customization. The User inputs their personal information as well as likes, dislikes, allergies, dietary goals, and from that information, a list of meals are suggested.
There's also a supply and shipping management component -- allowing users to reuse food containers and easily schedule delivery, pick-ups and drop-offs.
Experience Design
I create wireframes, site/app components, system design packages, webscreens, (interactive) prototypes, animations and video showcases with Adobe™ Experience Design.
Illustrator
I create almost all system design assets, all SVG elements, and entire brand identity with Adobe™ Illustrator.
Photoshop
I render mockups, hi-res raster graphics and presentational materials with Adobe™ Photoshop.
Visual Studio Code
I write completely custom HTML, CSS/SASS, JS, RegEx, PHP and some dabbling in React and Angular frameworks, using Microsoft™ Visual Studio as my IDE.
Whimsical
I share all my flows, diagrams and wireframes, with my team, stakeholders and clients over the Whimsical.com all-in-one collaboration hub.
I define the problem(s) the app is looking to solve, based on the client's Project Brief and by conducting a series of interviews, surveys and competitive analysis/research.
I then gather up all my notes and data, and sort it into an Affinity Diagram.
Next, based on the data and the Users' needs and wants, I sketch out a basic System Model.
I create different User Personas, ranging in likes, proficiencies and other important characteristics I use to empathize with the User.
I run through the main touchpoints of the app; spotlighting the potentential painpoints and hurdles along the journey, outlined in the User Scenarios script.
For this design, I specifically targeted the Login Screen, User Profile, Meal Selection and Checkout points.
With all that information collected and sorted, I can begin designing the User Flow Diagram and overall User Interface through a series of low-fidelity Basic Wireframes.
Now that I have a high-level look at how the user interacts with our model, I can iterate through different screens/wireframes.
After scutinizing over the User's Journey and throwing as many variables and alternate navigation routes (not just the ideal path) at it, I'll iterate through each milestone screen, as well as, the subsequent screens and how they're interacted with.
I like to include a short and brief narrative of the user's journey and intentions, so the development team is all that much more comfortable with the functionality.
Lastly comes the fun part!
After myself, the team, some Users and the Stakeholders have thrown in their 2-cents and approved the proposed flow of the interface, I can put my graphical touches on it and present it as hi-fidelity mockups and even a demo video to be pitched.
Interactive prototypes and static mockups are handed off to the development team and used as blue prints to bring it to life.
The goal here was to create a process for the customer to submit a request for a residential cleaning service and have the business schedule said request with no need for further confirmation or information. It was critical that we gather all pertinent information, from the client, in order to respond with the most accurate estimate as possible.
Prior to this, the client would have to rely on phone calls, to ensure all the important information was shared before providing an accurate estimate on duration, difficulty, frequency, cost and tools required for the cleaning service.
This project had to pivot from a stand-alone application, to a web form design, due to budgetary complications.
All the information gathered during R&D was still absolutely relevant.
Experience Design
I create wireframes, site/app components, system design packages, webscreens, (interactive) prototypes, animations and video showcases with Adobe™ Experience Design.
Illustrator
I create almost all system design assets, all SVG elements, and entire brand identity with Adobe™ Illustrator.
Visual Studio Code
I write completely custom HTML, CSS/SASS, JS, RegEx, PHP and some dabbling in React and Angular frameworks, using Microsoft™ Visual Studio as my IDE.
Whimsical
I share all my flows, diagrams and wireframes, with my team, stakeholders and clients over the Whimsical.com all-in-one collaboration hub.
Typeform Survey
I conduct customer and client surveys to gather crucial information that help inform the User Journey and the overall User Experience, with Typeform.com, for surveying and link-sharing
When a project involves a B2C (Business To Customer) service, I like to look at it from an "Ins n' Outs" perspective; the inputs given by the user, and the outputs required by the business.
My interview questions are posed to both sides and Affinity card sorting reflects both perspectives.
I like to go through the User's Journey and sort the cards by actions taken at all the major touchpoints througout the journey; through the eyes each of the Personas created.
I then sort the cards by:
With all that information collected and sorted, I can begin designing the User Flow Chart and general User Interface through a series of low-fidelity Basic Wireframes.
Now that I have a high-level look at how the user interacts with our model, I can iterate through different screens/wireframes.
After scutinizing over the User's Journey -- card sort and throwing as many variables and alternate navigation routes (not just the ideal path) at it, I'll iterate through each milestone screen, as well as, the subsequent screens and how they're interacted with.
I like to include a short and brief narrative of the user's journey and intentions, so the development team is all that much more comfortable with the functionality.
Lastly comes the fun part!
After myself, the team, some Users and the Stakeholders have thrown in their 2-cents and approved the proposed flow of the interface, I can put my graphical touches on it and present it as hi-fidelity mockups and even a demo video to be pitched.
Interactive prototypes and static mockups are handed off to the development team and used as blue prints to bring it to life.
This project had to provide the ability for clients of OTB to launch a "support ticket" and request assistance (notified via SMS), as well as, integrate React eCommerce.
Experience Design
Illustrator
Photoshop
React
Firebase
Visual Studio Code
This client required a website that would serve as an advertisement for their business, a place to obtain information (via a blog) as well as, be the main hub and login mechanism for Systic's employees to reach their company's newsfeed and important work-related communications (via intranet).
A simple blog was created with the Storyblok API in a React project structure.
The newsfeed and communication line is essentially a link to a Bitrix intranet workspace.
Illustrator
Photoshop
Experience Design
React
Storyblok
Visual Studio Code
Whimsical
Alberta Pension Services required a completely custom designed (frontend/backend) CMS for the handling of secure financial data, while presenting important information and how-tos to the public, via infographics and interface design work.
Their services branched over 4 sectors that each required its own interface. I led the design and development for Special Forces and Local Authorities.
Visit Site
Angular
Miro
Illustrator
Photoshop
Visual Studio Code
Git
Node Package Manager
Using my graphic design skills, I specialize in creating logos for brands and businesses.
I use all sorts of techniques and know-how to represent the heart and soul of the brand in a precise, printer-friendly, legible and timeless design.
I design Graphical User Interfaces for a multitude of different devices and mediums; from websites, to native applications, to web apps. Each consisting of a Style Guide, Design Tokens/Assets, User Flows/Journeys, Pattern Library and anything to help communicate the design to the rest of the team.
I’m an award-winning Graphic Designer. A highly skilled Web Designer. GUI/UX Designer. A Front-End Developer. A Project Director/Manager. A talented Print Designer and, most importantly, a Creative Problem Solver.
I have worked in Marketing & Advertising, the O&G Industry, IT field, Retail, Security.
Along the way, I have been mentored by and learned from some of the best in their respective industries.
I have been employed by government agencies, giant global companies, marketing firms, private artists, and more. I often return to my main gig as a Freelance Designer when employment contracts expire.
On each project I embark on, I create relationships with both designers, product owners and stakeholders to ensure best design and development practices are met.
In order to create something truly memorable, creative and customized, I aim to use as little WYSIWYG, pre-built or AI-rendered content as possible.
That said, reinventing the wheel can be an inefficient use of time and AI definitely has its place. I like to use it for research purposes and mocking up designs with as "real-world" data as possible.
I approach my design work with a focus on people and system efficiency; empathizing with the users of the products and services I help bring to life.
If you have any questions, concerns or want to contact me regarding a project or job, please do so by filling out this contact form.
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